Group Coaching – Part 2: Top 10 Benefits of Group Coaching… to you as the coach AND to your clients

Most of us experienced coaches have a strong opinion on Group Coaching – we either love it, or… not so much. Some say that when you group-coach, you are doing a disservice to the client; and for some niches (or lack of one) this is definitely true. It’d be hard to put on a Group Coaching program for general life coaching – you’d need to pick a clear focus, a clear outcome for your group. 

This series of posts are for those coaches who absolutely believe in the value of group coaching and for coaches, consultants, speakers, etc. who’d like to start putting on Group Coaching programs. Below, let’s explore some benefits of Group Coaching…

What are some benefits of Group Coaching?

Overall, group coaching can provide a valuable opportunity for coaches to reach a wider audience, generate more revenue, collaborate with other professionals, enhance their coaching skills, and make a positive impact on the lives of others.

Below are a some of the top benefits of Group Coaching: 

  1. Expanded Reach – Ability to Help More Clients:
    Group coaching allows coaches to work with multiple clients at once, providing the opportunity to reach a larger audience and help more people than one-on-one coaching.
  2. Increased Revenue:
    Group coaching can be a more financially viable option for coaches, as they can leverage their time and work with more clients and generate more revenue than with one-on-one coaching.

  3. Collaboration and Support:
    Coaches can benefit from the collaboration and support of other coaches in the program, as well as the support of participants who can provide valuable feedback and insights. 
    Seeing the progress and success of group members can be highly rewarding and motivating for participants.

  4. Increased Referrals:
    Satisfied group coaching clients can refer other potential clients to the coach, helping to build their client base and grow their business.
  5. Networking & Community Building:
    Group coaching can also help coaches build a sense of community among their clients. By creating a group environment where clients can connect and support one another, coaches can foster a sense of camaraderie and accountability that can be motivating for clients and rewarding for coaches. Often members form friendships and professional mutually beneficial relationships that lead to collaboration and partnership opportunities.
  6. Learn from Client Diversity:
    Group coaching exposes coaches to a wider range of client experiences, backgrounds, and perspectives, which can expand their own knowledge and understanding of different topics.

  7. Develop New Products and Services:
    Group coaching can also serve as a testing ground for coaches to develop new coaching products or services, based on the needs and challenges of their clients.  Some of us put on shorter FREE or Low-Cost group coaching programs – or challenges – 3 to 5 days, or 3 to 5 weeks, purely for research purposes. Participants benefit by being coached for an extended period; coaches benefit by learning from the participants; while some of these participants will also sign up for whatever paid offer the coach will mention to them.

If these benefits convinced you to put on your first Group Coaching Program – or are committed to putting on more effective group coaching programs in the future – you’ll love the next part of this series, where we’ll discuss the basics on How to Structure Your Group Coaching Program.

9-Steps to Creating a Group Coaching Program that Sells CHECKLIST

Let me know you read this post and I’ll send you my 15 page checklist on how to create Group Coaching Programs that Sell. Click Here to send me a message! (opens in new window)


See you in the next post 🚀

E.G. Sebastian, is a Business-Development Coach, Corporate Trainer, and founder of Corporate Speaker Academy where he helps coaches, consultants, and authors break into the world of delivering Workshops, Group Coaching programs, or Keynotes to corporate teams. Learn more about E.G. at and connect with him on LinkedIn.



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